SURF is a celebration of the diversity found in surf culture. Using experimental graphics projected on 3 different surfboards, our goal was to display the many different colors, moods, and characteristics of surfers all around the world.
From concept to final deliverable, I had an eye opening experience exploring and researching a wide range of customs worldwide related to surfing.
I was also lucky enough to showcase SURF during the event Turkey Trut 2016 thanks to Gilligan's Island Bar and Grill.
Patterns inspired by elements found within the south american region helped bring one of the first designs to life.
During my research, I found that India's culture revolve quite profoundly in vibrant colors, most notably red, yellow, and purple.
Concept surfboard design, representative of women within surf culture.
I implemented different symbols indicative of the Eastern Asian region to portray all the different styles and moods for this particular area.